can profitable trading strategies be derived from investment.pdf

Can profitable trading strategies be derived from investment best-sellers? Article Accepted Version Brooks, C., Chow, W. and Ward, C. (2001) Can profitable trading strategies be derived from investment best-sellers? Journal of Asset Management, 2 (2). pp. 162-179. ISSN 1470- 8272 doi: 10.1057/palgrave.jam.2240042 Available at http://centaur.reading.ac.uk/35994/ It is advisable to refer to the publisher’s version if you intend to cite from the work. Published version at: /10.1057/palgrave.jam.2240042 To link to this article DOI: /10.1057/palgrave.jam.2240042 Publisher: Palgrave Macmillan All outputs in CentAUR are protected by Intellectua l Property Rights law, including copyright law. Copyright and IPR is retained by the creators or other copyright holders. Terms and conditions for use of this material are defined in the End User Agreement. www.reading.ac.uk/centaur CentAUR Central Archive at the University of Reading Reading’s research outputs online This is a post-peer-review, pre-copyedit version of an article published in the Journal of Asset Management. The definitive publisher-authenticated version [insert complete citation information here] is available online at: /10.1057/palgrave.jam.2240042 Can Profitable Trading Strategies be derived from Investment Best-sellers? Chris Brooks1 ISMA Centre, Department of Economics, University of Reading William Chow ISMA Centre, Department of Economics, University of Reading Charles W. R. Ward Department of Land Management, University of Reading Abstract A glance along the finance shelves at any bookshop reveals a large number of books that seek to show readers how to “make a million” or “beat the market” with allegedly highly profitable equity trading strategies.