corporate social responsibility in the 21st century a view.pdfVIP

Corporate Social Responsibility in the 21st Century: A View Jamie Snider from the World’s Most Ronald Paul Hill Successful Firms Diane Martin ABSTRACT. This investigation is motivated by the Heresniak, 2002). Such scandals may have exac- lack of scholarship examining the content of what erbated recent events such as the 9/11 disaster, firms are communicating to various stakeholders the economic downturn, and the war with Iraq, about their commitment to socially responsible behav- causing investors to abandon the stock market iors. To address this query, a qualitative study of the in search of alternative investment opportunities. legal, ethical and moral statements available on the In the aftermath of these egregious acts, the websites of Forbes Magazine’s top 50 U.S. and top 50 business community should be rethinking its multinational firms of non-U.S. origin were analyzed within the context of stakeholder theory. The results responsibilities to the various publics concerned are presented thematically, and the close provides with its operations. The call for reform is evident implications for social responsibility among managers within the broadcast media, academic research, of global organizations as well as researchers interested and the popular business press (see Gibbs, 2002; in business ethics. Maignan and Ralston, 2002