MOTO产品分析文戈解读.pptVIP

* MOTO销售精英团队培训 产品研究中心教材 2010年3月 * 产品分析的一些基本方法 1 SINO数据应用介绍 2 报表统计技巧 3 丰富的网络资源 4 目录 1：产品分析的方法与卖点推荐 对产品参数的关注 环境分析 竞品分析 卖点提炼 　 　 　 　 　 Up to 6 h 30 min Talk time Yes, microUSB v2.0 USB Up to 350 h Stand-by No Infrared port Standard battery, Li-Ion 1400 mAh (BP6X) 　 Battery Yes, v2.1 with A2DP Bluetooth - Voice memo/dial Wi-Fi 802.11 b/g WLAN - Organizer HSDPA, 10.2 Mbps; HSUPA, 5.76 Mbps 3G - Photo viewer/editor Class 12 EDGE - Document viewer Class 12 (4+1/3+2/2+3/1+4 slots), 32 - 48 kbps GPRS Data - Adobe Flash Player v10.1 microSD, up to 32GB, 8GB included, buy memory Card slot - YouTube, Google Talk 133 MB storage, 256 MB RAM Internal - Google Search, Maps, Gmail, Practically unlimited Call records - MP4/H.263/H.264/WMV9 player Practically unlimited entries and fields, Photo call Phonebook Memory - MP3/eAAC+/WAV/WMA9 player - 3.5 mm audio jack 　 - Digital compass 　 Yes, with stereo speakers Speakerphone 　 Java Vibration; MP3, WAV ringtones Alert types Sound Yes, with A-GPS support, Motonav software GPS - Full QWERTY keyboard with 5-way navigation key Black Colors - Proximity sensor for auto turn-off Downloadable Games - Accelerometer sensor No Radio - Multi-touch input method 　 HTML Browser 480 x 854 pixels, 3.7 inches Size SMS (threaded view), MMS, Email, IM, Push Email Messaging TFT capacitive touchscreen, 16M colors Type Display ARM Cortex A8 600 MHz processor CPU 165 g Weight Android OS, v2 (Eclair) OS Features 115.8 x 60 x 13.7 mm Dimensions Size No Secondary Available. Released 2009, November Status Yes, D1 (720x480 pixels)@24fps Video 2009, November Announced Geo-tagging Features HSDPA 900 / 2100 3G Network 5 MP, 2592 x 1944 pixels, autofocus, dual-LED flash Primary Camera GSM 850 / 900 / 1800 / 1900 2G Network General 对产品参数的关注：以Motorola Milestone为例，发现个性点！发现优势所在！ 环境分析 高端Motorola 超高端侧滑盖 超高端Android 超高端WCDMA 主力产品、后续产品规划 品牌的竞争 市场容量规模、趋势 环境类型 分析角度 怎样选择竞品 功能接近的 （2MP，2.0”QVGA） 外观接近的 （直板、超薄） 价格接近的 （1300-1500元） 消费群定位接近的 （年轻的、音乐手机） 优先选择市场影响力较大的、三星品牌内部的、处于产品生命周期发展阶段或成熟