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Open Journal of Business and Management, 2013, 1, 39-44
/10.4236/ojbm.2013.12006 Published Online July 2013 (/journal/ojbm)
Motivating Generation Y and Virtual Teams
Arthur M. Baldonado
Department of Business, Ashford University, Clinton, USA
Email: abaldo1212@
Received April 24, 2013; revised June 1, 2013; accepted June 8, 2013
Copyright © 2013 Arthur M. Baldonado. This is an open access article distributed under the Creative Commons Attribution License,
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
ABSTRACT
How can team members remain effective if members cannot engage in face-to-face interactions? Although the concept
of global virtual teams has been a relatively new phenomenon, their use by organizations is a growing trend. The
growth of globalization and the explosion of new technology have led to a new paradigm—a workplace that has no
walls or boundaries. The purpose of the qualitative, descriptive study was to explore the motivational needs of Gen Y
virtual team members and their impact in the workplace based on Herzberg’s two-factor theory of motivation. The par-
ticipants consisted of Gen Y members at the Lakeland, Florida. The author used a researcher-developed, written survey
as research methodology. The findings of the study revealed that Gen Y cohort placed great importance to both hygiene
and motivator factors in their motivational needs. Advancement and personal life were both important to Gen Y par-
ticipants. Managers must be flexible in their managerial approach to Gen Y workers.
Keywords: Generation Y; Virtual Team; Motivation
1. Introduction more ambitious
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