《从实验心理学到消费体验（英文）》.pdfVIP

ScienceDirect Research Dialogue From experiential psychology to consumer experience☆ Bernd Schmitt a,⁎, J. Joško Brakus b , Lia Zarantonello c a Columbia University, USA b University of Leeds, UK c University of Bath, UK Received 1 September 2014; accepted 14 September 2014 Available online 23 September 2014 Abstract We comment on Gilovich and colleagues program of research on happiness resulting from experiential versus material purchases, and critique these authors interpretation that people derive more happiness from experiences than from material possessions. Unlike goods, experiences cannot be purchased, and possessions versus experiences do not seem to form the endpoints of the same continuum. As an alternative, we present a consumer-experience model that views materialism and experientialism as two separate dimensions whose effects on consumer happiness, both in the form of pleasure and in the form of meaning, depend on the type of brand experiences evoked. Thus, a good life in a consumerist society means integrating material and experiential consumptions rather than shifting spending from material to experiential purchases. Keywords: Experiential psychology; Consumer experience; Materialism; Experientialism About 10 years ago, psychologist Tom Gilovich and one of experiential and material aspects of purchase and consumption his colleagues published an article titled “To do or to have? have been studie