德国某航空公司成功创新案例解析(英文版)课件.ppt

Restructuring Appendix:Roland Berger Partner success story: Turn-around of Lufthansa German Airlines LH case study: The starting point The critical economic situation of Lufthansa in 1991 and 1992 demanded radi-cal and lasting measures to guarantee the company’s future competitiveness Since 1990 the operation profits had been negative and had continued to worsen The intensity of competition and extreme cost pressure were increasing in the aviation industry The Lufthansa board therefore decided on a radical, three-stage program to guarantee future competitiveness: down-sizing restructurin