《定位理论中的聚焦原则——以格力空调为例》.docVIP

2011-2012学年第学期 《营销管理》学期论文评分表 The focus principle of position theory-- Gree air-co as an example Author: Jin Hongfei (Class: Business Management 11, Student ID: 2011302340101) Abstract Focus is the development of enterprises in avoiding diversity and try their best to develop a single-minded product . Gree air-co as domestic famous air-conditioning manufacturers, focus on products, channel and technology, setting up his own powerful Gree brand. Gree brand has occupied a place in customers mind, that prompted the Gree air-co success. This paper mainly uses comparative and analyse methods to intr