中国聚酯产业发战略研究.pdfVIP

内容提要 伴随中国市场经济的进一步完善以及中国入世 世界经济已趋于全球一体 化 中国聚酯产业面临越来越激烈的国内外竞争 为在日益加剧的市场竞争中立 于不败之地 中国聚酯产业发展战略的制定和实施已经成为以后若干年内经济稳 定和可持续发展的重要问题 本文把中国聚酯产业作为研究的对象 从国内外聚酯产业的发展 竞争的现 状以及对所存在问题的调查入手 运用现代产业理论 Michael E.Porter的 五 要素分析法 和产品生命周期理论对整个聚酯产业链的供需状况 中国聚酯产业 进行分析 探讨中国聚酯产业发展战略 最后提出国家应加强聚酯产业的宏观调 控 统筹兼顾 平衡发展 创造良好的聚酯发展环境 积极鼓励大型企业的上下 游垂直整合 企业应加大聚酯产品开发力度 加强企业内部管理 提高企业的核 心竞争力 关键词 聚酯行业 竞争优势 产业链 Abstract With the development of China’s market economics and China’s having entered into the World Trade Organization (WTO), the world economy has tended to be integrated globally. The China’s polyester industry is facing more and more intensive competition from both foreign and domestic competitors. In order to get competitive advantages in this market, setting up and implementing the development strategy of China polyester industry is a very important issue for the economy stabilization and substantial development in China. This thesis chooses the polyester industry of China as its research subject and starts from the investigation of the existing problems in development and competition of the polyester industry both in domestic and abroad. It analyzes the current situation of China’s polyester industry and the supply/demand situation of the whole polyester industry by applying the Modern Industry Theory, Michael E.Porter’s “Five Facts method”, and Products Cycle Theory, etc, and tries to find an appropriate development strategy for China’s polyester industry. Finally, it suggests that the government should strengthen on the macro-control and coordination of the polyester industry development and try to create a good development environment, and take active measures to encourage the large-sized enterpr