Commercialadvertisement创新.ppt

Translation of Commercial Advertisements What are the features of the ads in attracting customers and arousing their desire of buying? And syntactic features? 1.Features of ads: 2. Syntactic features: 汉语广告的翻译方法 1）套译法 2）改变词性 3）常用句式的译法 4）改变句型 5）段落层次法 6）仿拟法 1）套译法 （1）译成英语的“形容词＋名词” 结构/设计/图案新颖 →stylish/novel design 款式多样 →great variety 款式繁多 →various patterns 款式新颖 →fashionable/up-to-date style; modern design 式样美观 →attractive fashion 用料上乘 →selected materials 造型美观 →beautiful/handsome appearance/style/ shape 做工精细 →fine workmanship 手感舒适 →comfortable feel 及时交货 →timely delivery (guaranteed) 服务周到 →courteous service 收费合理 →reasonable prices 手续简便 →easy and convenient order 色调雅致 →elegant color 色泽悦目 →smiling color 质地优良 →superior quality 华丽臻美 →gorgeous and charming attire 瑰丽多彩 →pretty and colorful pattern 质量上乘 →super/fine quality 香味浓郁 →fragrant/aromatic flavor 甜而不腻 →agreeable sweetness 柔软迷人 →soft enchanting （2）译成“形容词＋名词＋介词短语” 花色繁多 →a wide selection of colors and designs 老少良伴 →good companies for children as well as adults （3）译成“形容词＋and＋形容词” 轻柔松软 →soft and light 瑰丽多彩 →pretty and colorful 穿着大方 →great and tasteful 典雅大方 →elegant and graceful 价廉物美 →cheap and fine 美观耐用 →attractive and durable 安全可靠 →safe and stable （4）译成“形容词＋介词＋名词” 设计华丽 →luxurious in design 制作精巧 →perfect in workmanship 色泽鲜艳 →beautiful in color 香气高雅 →elegant in smell 清香可口 →pleasant to the palate 味美可口 →agreeable to taste 品质优良 →superior/excellent in quality 结构简单 →simple in structure 制造简易 →easy in manufacture 维修方便 →convenient in maintenance 书写润滑 →smooth in writing 美观大方 →excellent in appearance 驰名中外 →popular both at home and abroad 安全可靠 →dependable in operation 工艺精湛 →fine in craftsmanship 品种繁多 →rich in variety （5）译成“形容词＋不定式” 穿着舒适 →comfortable to wear 携带/维修/使用方便 →convenient to carry(repair and maintain; use) 操作方便 →easy and simple to operate/hand （6）译成“名词＋形容词” 价格公道 →the price reasonable 交货迅速 →delivery