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Chapter02 项目的识别与选择.pdf

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第二章项目的识别与选择管理科学与工程学院高婷 Case Study E-COMMERCE FOR A SMALL SUPERMARKET What are the They believe that putting needs that have their grocery store on-line been identified? will bring increased sales. They also have a need to repave the parking lot. What is the At this point, Matt and project Grace have not decided. objective? They have an idea to create an online ordering site or just have a page with a picture of the market. They must list, and possibly test, What are some of their assumptions. You some things must always be careful when making assumptions. However, the following Matt and Grace statements are made in the case study. Some may or may not actually should do be true. – They can increase sales by putting their before they talk operation online. with the – There is a demand for online services. – The benefits of doing this will outweigh consultant? the costs. Matt and Grace also need to determine the motivations of the consultant. They need to find out if the consultant is selling services for web development