[初稿]美特斯邦威网络营销研分析.docVIP

摘 要 21世纪，随着现代网络技术和通信技术已经得到了飞速的发展和广泛应用，世界经济向全球化和信息化发展成为新世纪鲜明的特征和趋势。今天，我们已经走入以因特网为基础的网络经济时代，企业利用互联网有效开展网络营销活动，寻找新的商机，已成为一种必然选择。服装网络营销的产生已成为必然趋势，服装网络消费已随着网络消费的繁荣而蓬勃发展对于服装销售而言，网络同时也成为一种全新的服装销售渠道。近几年来，网上服装销售量增长迅速。网上服装销售在整个服装销售比例中所占比例将会越来越高。与传统的服装销售模式相比较，网上服装销售拥有许多不可比拟的优越性，但同时又面临着各种障碍。  Abstract The 21st century, modern network technology and communication technology has been rapid development and wide application, the world economy to the development of globalization and information technology to become the distinctive characteristics and trends of the new century. Today, we are into the era of Internet-based network economy, enterprises use the Internet to effectively network marketing activities, new business opportunities, has become an inevitable choice. Clothing generation of network marketing has become an inevitable trend, the consumption of clothing network as network consumption boom and flourishing Clothing sales, the network also has become a new clothing sales channels. In recent years, the rapid growth of online apparel sales. The proportion of online apparel sales in the proportion of overall apparel sales will be more. Compared with the traditional clothing sales model online clothing sales has many incomparable advantages, but at the same time it is faced with various obstacles. In this case, the garment enterprises in China has gradually realized the importance and urgency of the implementation of online marketing channels. Garment enterprises are facing now was no longer worried about a few years ago to open the problem of online marketing channels, and how to better construction management. This paper summarized the theory of network marketing on the basis of Metersbonwe, analyze the current situation of network marketing, and pointed out the problems in network marketing, and improved countermeasures to the marketing of clothing enterprises provide reference and help. Keywords: netw