Databases and Data Warehouses.ppt

Data Mining Tools These tools include: Query-and-reporting tools Intelligent agents – use various artificial intelligence tools to form the basis of information discovery and building business intelligence in OLAP. Multidimensional analysis (MDA) tools - slice-and-dice techniques that allow you to view multidimensional information from different perspectives. Statistical tools – help you apply various mathematical models to the information stored in a data warehouse to discover new information. 3-* Data Marts – Smaller Data Warehouses Data mart - a subset of a data warehouse in which only a focused portion of the data warehouse information is kept. 3-* 商品 信誉 分销商 销售额 市场 产品 服务 应收账户 涵盖整个组织范围的数据仓库 Data Warehouses and Data Mining Important Considerations Do you need a data warehouse? Do all your employees need an entire data warehouse? How up-to-date must the information be? What data mining tools do you need? 3-* Business Intelligence Revisited 商务智能—是一种涉及公司客户、竞争对手、合作伙伴、竞争环境和企业内部业务的知识，可以通过它制定出有效的、重大的通常是战略层面的企业决策。 One of the hottest topic 在如今商务中的热点问题 3-* Business Intelligence Revisited Business Intelligence helps to understand 商务智能帮助人们理解 Capabilities available in the organization 公司的能力 States of the art, trends, and future directions in the markets 市场的技术趋势及未来发展方向 The technological, demographic, economic, political, social and regulatory environments in which the organization competes公司面临的技术、地理、经济、政治、社会及法律环境 Actions of competitors 竞争者的行为 3-* Building Business Intelligence 3-* 内部数据 客户 产品 供应商 员工 财务 研究 购买 外部数据 竞争者市场环境 经济 政治 人口统计 社会 法规 技术 商务智能存储 Business Intelligence– Digital Dashboard 数字化仪表板—以一种格式化形式显示从计算机屏幕上若干处收集的关键信息，这些信息是对单个的知识工作者需求的裁剪。 3-* Information ownership 信息所有权 Resource: 信息是必须管理和组织的资源，帮助组织满足他的目标和最终目的 Strategic management support 决策管理支持 Sharing information with responsibility 共享信息的责任 Information cleanliness 信息清洁度 3-* Strategic management support 决策管理的支持 转变第2章中IT结构的许多c层位置 其他两项在信息管理中 Data administration 数据管理—它负责对信息资源的组织、规划、检查和监督。 Database administration数据库