DFLBenchmark讲解.ppt

APPENDIX * Explanation Nissan: DFL-PVD and ZNA (Paladin) VW: FAW-VW and SH-VW Toyota: FAW-Toyota(excl.CV BU) and GZ-Toyota Hyundai: BJ- Hyundai and Huatai (Santafe and Terracan) and KIA * Incentive data VW Hyundai: High increase in incentive Toyota : did not seized the opportunity because of its product and quality problem unit Source: DFL-CPVIA * Hyundai-dealer network and promotion The Main increased area : Tie2 and Tier3 such as Henan, Hubei, Hunan, Niemen, Jilin, Heilongjiang KIA product sales target market Tier 1: Forte Tier 2: Forte\ Cerato Tier 3: Cerato\ Note: We did not have the history dealer network data of KIA Source: Fourin and News Moinca and Sonata YF(2011) will as the main model of BJ-Hyundai to occupy Seg. D market Moinca discount 3000yuan promotion New SUV model , Launched in Apr.8th,2010 BJ-Hyundai Distribution Province 2007 2008 2009 Northeaste 黑 5 5 8 吉 3 3 7 辽 8 10 15 　 16 18 30 North of China 京 17 18 33 津 3 5 7 冀 13 17 24 晋 10 13 14 内 5 5 9 　 48 58 87 Easte of China 沪 7 7 11 苏 26 30 33 浙 25 27 40 皖 7 7 12 赣 8 8 10 福 7 9 12 鲁 29 32 41 　 109 120 159 Middle of China 豫 14 15 24 鄂 6 10 17 湘 6 8 15 　 26 33 56 South of China 粤 28 27 29 桂 5 5 6 琼 1 1 1 　 34 33 36 Southwest 渝 3 4 6 川 9 9 17 贵 2 2 2 藏 1 1 1 云 6 7 11 　 21 23 37 Northwest 陕 4 6 11 甘 2 3 5 宁 2 2 3 青 1 1 2 新 3 3 4 　 12 15 25 TTL 　 266 300 430 This model is designed for the demand of European customers, in order to highlight the brand Image “I” indicates inspiring, intelligence, innovation * Hyundai-Ad. In Seg. C and Seg. B The Main increased model in Seg. C : High cost performance The queen in family car market The old model in Seg. B : Subject of Ad. Is happiness to drive The new model in Seg. B : Launched in Sep. 9th, 2009 Highlight in Ad. Is the largest size in HB * Plant-product capacity expansion FAW-VW: (Changchun, Jilin) Plant1:Jetta/Golf/Bora/Audi;330K unit Plant2: Caddy/Sagita/Magotan;330K unit Plant3: Audi Q5/Audi A4;100K unit FAW-VW: (Chengdu, Sichuan) Plant4:Jet