business cards.pptVIP

Practical English Writing Contents 1. General introduction to this course 2. Business cards What is practical English writing? Practical English is not a special language. It is simply English used in the situation of practical work. Practical English writing communicates specific and factual information to a particular audience for a specific purpose. The aims of learning Practical English Writing? Classification of Practical English Writing 1) Letter writing (1. Personal letters 2. official letters 3. Social letters : letters of introduction, invitation, complaint, apology, thank-you letters, and letters of congratulations) 成绩组成 出勤情况（占总评成绩的10%） 课堂参与（占总评成绩的10%） 随堂测试（占总评成绩的10%） 作业（占总评成绩的30%） 期末考试（占总评成绩的40%）。 Seven Principles 1. Completeness 2. Concreteness 3. Clarity 4. Conciseness 5. Courtesy 6. Consideration 7. Correctness Language Features and Writing Ways 完整 一篇好的涉外英语应用文，必须对读者（对方或公众）提供所有需要的信息，或者答复读者所提出的一切问题和要求，务必使所有的事情都得到阐明和论述，所有的问题都得到答复和解释。 为了检验你所写的应用文的完整性，我们可以使用5个W (Who, What, When, Where, Why) 和一个 H (How)。例如： NOTICE Dec. 31,2003 All the staff of Accounts Department are requested to be ready to attend the meeting in the conference room on Tuesday, at 3:00pm, Jan 6, 2004, to discuss the financial statement of last year. Accounts Dept. 2. 具体 任何一种英语应用文应当具体、明确和有说服力，而不应含糊、笼统和抽象。特别是合同、协议、通知、启事、招领、海报、广告和需要做出具体答复等的信函，必须强调具体使用的事实、数据和时间。如： ①We wish to confirm our telex dispatched yesterday. (我们确认昨天发出的电传) What is not accurate? Revised: We confirm our telex of July 2, 2000. (我方确认 2000年7月2日的电传) 3 清楚 清楚，是英语应用文的主要语言特点之一。所谓清楚，就是要确保你所写的内容清楚，不被误解。要写得恰到好处，使读者不假思索就能理解你的要点为宜。要达到上述目的，必须注意下列几点： 1) 选择简明易懂的词语，尽量避免意义上模棱两可的词语和句子。例如： As to the steamer sailing from Shanghai to Los Angeles, we have bimonthly direct services. “bimonthly” has two meanings here. One is “twice a month”, another