TotalCommunicationStrategyofSmartpaint要点分析.pptVIP

Total Communication Strategy of Smartpaint Jul.7,2002 Market circumstances Consume research Product analysis Total Communication strategy Product：“Smartpaint” “万室佳” New technology of paint， enhance the general index of paints Objective：promotion for new brand launch Provisional launch time：2003.8-2003.9 Provisional major cities：Shanghai, Guangzhou The global demand for paint products keeps increasing According to marketing research report of Freedonia,to 2005, the global demand for paints will reach 28 million tons/year, while the annual increase rate is 3.7. The biggest market will be in