q___baby儿童教育有限责任公司投资建设可行性分析论证报告.docVIP

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q___baby儿童教育有限责任公司投资建设可行性分析论证报告.doc

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q___baby儿童教育有限责任公司投资建设可行性分析论证报告

Q-baby儿童教育有限责任公司 7 - Q-baby儿童教育有限责任公司 Q-baby Childrens Education Co.，Ltd. 报送高校：江苏建筑职业技术学院参赛项目： Q-baby儿童教育有限责任公司参赛者：江苏建筑学院开创者创业团队报送日期：团队介绍江苏建筑学院开创者创业团队团队成员小组成员姓名简介公司职务队长江苏建筑学院10级市场营销总经理队员江苏建筑学院10级市场营销教育部经理队员江苏建筑学院10级市场营销餐饮部经理队员江苏建筑学院10级建筑会计财务部经理目录 1 执行总结···············································5 1.1 公司介绍··········································5 1.2 产品服务描述······································5 1.3 市场描述··········································6 1.4 营销战略描述······································7 1.5 财务分析··········································7 1.6 风险分析··········································8 1.7 风险资本退出······································8 2 产品服务介绍········································9 2.1 产品服务简介······································9 2.2 产品服务方案·····································10 2.3 产品服务特色·····································13 3 产品服务市场分析····································14 3.1 市场概况 ········································14 3.2 需求分析·········································14 3.3 市场机会·········································15 3.4 环境分析·········································15 3.5 SWOT分析·········································17 3.6 竞争对手分析·····································20 4 营销计划············································22 4.1 营销目标·········································22 4.2 目标市场·········································23 4.3 产品策略（product）································24 4.4 价格策略（price）··································26 4.5 渠道策略（place）··································27 4.6 促销宣传策略（promotion）··························28 4.7 宣传方案·········································28 5 公司简介及公司管理··································31 5.1 公司简介·········································31 5.2 公司文化·····················