商务英语商业计划书答辩摘要.ppt

 Argo Female Custom-tailor Store Our store may be like... Products Services Additional services:hair styling, adorn article collocation, even a complete set of modeling design Ultimate goal:being a international famous brand. Market Survey We do questionnaire survey and analysis data seriously. Marketing Plan 1. SWOT Analysis 1）Strengths: unique, teamwork, passion of starting a business, good services. 2）Weaknesses:capital difficulties, low awareness, the time of production cycle is long. 3）Opportunities:market demands 4）Threats:high cost, other clothing stores may squeeze us 2. Price Strategy 1) Different types of clothing have different price ranges. 2) Penetration pricing may be used. 3) But our purpose is low price and high quality. 3. Market Patterns 1)Office lady style 2)Daily life style 3)Party style 4.Marketing Strategy 1)Principle:We do tailor made for customers with unique style but good price. 2) Sales promotion ①Rebates: Do some special discounts. If your consumption reach a certain level, we will discount accordingly. ②Premiums: We will give a mini clothing phone-stramp whose shape like the clothing you bye in our store as a gift. ③Coupons: We will hold some activities to give out some coupons in different platform like micro-blogs. 5. Customer Relationship Management 1)Use CRM products 2)Set up membership card system 6. Advertising 1)Prints Advertisements 2)TV Advertisements 3)Web Advertisements---electronic magazine 7. Publicity 1)word-of-mouth promotion 2)micro-blog 3)fashion magazine 4)activities * * GROUP ARGO contents Risks Exit Strategy Marketing Plan Market Survey Products Services Brief introduction Brief introduction to the company ?Company Name：Argo Female Custom-tailor Store ?Location: Argo Female Custom-tailor Store is located in Nanjing, at Xinjiekou street ?Nature Of The Company: partnerships ?Industrial Category: custom-tailor ?Target Consumers: women of all ages DISSCUSS D