关系在中国商业中的角色【英文】Guanxi摘要.ppt

關系The Role of ‘Guanxi’ in China Business Howard Davies Objectives To clarify the meaning of ‘關系’ To note how ‘關系 is perceived by Western observers To consider 3 different explanations for the importance of guanxi in China To consider the role of guanxi in the future What is Guanxi 關系? What is Guanxi 關系? “the set of personal connections which an individual may draw upon to secure resources or advantage when doing business or in the course of social life” Davies 1995 Write Down Your Ideas on Guanxi Some Ideas On Guanxi? Personal Reciprocal obligations Continuing over time if nurtured Declining