河南神火ja公司发展战略研究文稿.docVIP

硕士学位论文 河南神火ja公司发展战略申请人：刘兴永学科：高级工商管理指导教师王刊良 教授 200年月 The competitive strategic research of Shenhuo Jianan company in Henan Province Thesis Submitted to Xi’an Jiaotong University in partial fulfillment of the requirement for the degree of Executive Master of Business Administration By Xingyong Liu (Executive Master of Business Administration) Thesis Supervisor: Prof. Kanliang Wang November 2009 论文题目：河南神火ja公司发展战略学科领域：高级工商管理硕士（EMBA） 申请人：刘兴永 指导教师：王刊良 教授 摘 要 SHJA公司是一家国有控股的中型施工兼房地产开发企业，隶属于国家500强企业——河南神火集团成立二十多年来，从初创时的年收入几百万元，发展到2008年的两亿五千万元，呈现出了快速发展的良好势头但公司的发展也存在着不少隐忧本文首先波特的五力模型，分析SHJA公司所处的及竞争地位；其次，价值链分析了内部环境。通过上述分析，SHJA公司虽然可以在某些方面加以改进，但基本上不会改变公司在施工行业中的弱势地位，因此，如要获得快速发展， 为了利用SWOTSHJA公司的。分析表明，SHJA公司虽然自身，但仍然存在着大量的外部机会，应采取扭转战略，改变企业内部的不利条件，机遇，进军房地产业，迅速发展、壮大自己。 关 键 词：竞争战略；五力模型SWOT分析论文类型：案例研究Title: The competitive strategic research of Shenhuo Jianan company in Henan Province Professional Fields: Executive Master of Business Administration (EMBA) Applicant: Xingyong Liu Supervisor: Prof. Kanliang Wang ABSTRACT SHJA company is a medium-sized state-owned construction and real estate development company, affiliated with one of the top 500 enterprises in China - Shenhuo Group. This company has achieved rapid development over the twenty years. The annual revenue in 2008 had hit 250 million yuan from the initial several million yuan at start-up. However, there are still some concerns and hidden problems in the development of the company. This paper, firstly, based on the PEST theory, analyzed the external environment of SHJA company, and then discussed the company’s competitive position in the market by means of Porter’s five-forces model. Secondly, from the perspectives of internal value chain and corporate operation ability, this paper analyzed the internal environment of SHJA company, and investigated those existing problems in the company itself. Through the above analyses, it was found that although the company can do improvements in some aspects, it can’t essentially cha