商务英语写作replies摘要.ppt

The End * 外语教学与研究出版社 外语教学与研究出版社 Chapter 4 Replies Direct plan for writing a reply 1. Express thanks for receiving the inquiry. 2. Supply all the information concerning the matter, and refer both to enclosures and to samples, catalogues and other items being sent by separate post. 3. Provide additional information, such as market quotation and marketability of the goods concerned, in order to attract the prospects. 4. Finish the letter with hope by encouraging customers to place orders but not force them to. Guidelines for replying to a routine request 1. Begin with the answer or state that you are complying with the request. 2. Show thanks or sincere interest in the request and the person. 3. Present the most important information in a positive way. 4. Focus on the reader’s benefits associated with the information. 5. Provide additional helpful information and tell the reader what actions you will take for him or her. 6. End the letter with confidence and courtesy. 1). The Opening The first paragraph you should start with acknowledging the inquiry. Thanks for your inquiry of… 谢谢贵方… We are pleased to learn from you letter of… 很高兴从信中得知… Your inquiry dated…贵方…的询问 Thank you for your letter of,…in which you asked about /inquired about our range of plastic goods. We thank you for your letter of…, and are pleased to enclose a detailed quotation for you. We are pleased to receive your letter of… and are pleased to enclose a detailed quotation for you. It is a pleasure to receive your letter of, and we are enclosing… We thank you for your interest in our range of lightweight luggage. 2). The body The body aims to answer the inquiry as clearly as possible. You should also anticipate what reader needs to know in the