毕业论文（参考）企业情报系统的构建研究.docVIP

学位类别 学 号 学士学位论文 企业情报系统的构建研究 考生姓名： 指导教师姓名： 专业名称： 完成论文时间： 企业情报系统的构建研究 中文摘要 竞争情报已经在当前激烈的全球市场竞争中占据了重要的位置，发挥了巨大的作用，并产生相当可观的产值，作用已被认可。加入WTO后的我国企业面临更多竞争对手的挑战，为了保证企业在瞬息万变的环境里从容应对竞争对手的挑战，有必要建立一个符合我国国情的企业竞争情报系统，为企业提供有效的决策支持，提高企业的竞争力。 本文根据企业竞争情报系统理论研究的新进展和企业竞争情报工作中所遇到的实际问题，首先从整体上论述了竞争情报的收集子系统、分析子系统、服务子系统的建设流程和方法;在此基础上，对竞争情报需求分析、人际情报网络模型的建设、竞争对手分析、竞争情报服务等方面作了一些探索，特别是对企业竞争情报系统的核心部分—竞争对手分析部分提出了一个将分析流程与方法相结合的新模型，并提出了一些新的分析方法，为我国企业建设企业竞争情报系统提供了一些借鉴。 关键词：竞争情报 企业竞争情报系统 构建 ABSTRACT Competitive Intelligence in the intense global competition in the market occupied the important position, played a huge role, and a considerable output value, the role has been recognized. Enterprises in China face more and more challenges from competitors after entering the WTO. In order to reply these challenges calmly in the fast changing environment, it is necessary to set up an enterprise competitive intelligence system according with the conditions of our country. Thus this system can offer effective decision support and improve the competitive abilities of these enterprises. Based on the practical problems encountered in the theoretical study of Competitive Intelligence System progress and enterprise competitive intelligence work, first discussed the overall competitive intelligence collection subsystem, the construction processes and methods of analysis subsystem, subsystem on this basis, the demand for competitive intelligence analysis, the construction of the network model of interpersonal intelligence, competitor analysis, competitive intelligence services, has done some exploration, in particular, is a core part of the competitive Intelligence System the competitor analysis section presents will analyze the processes and methods combined with the new model, and made ??a number of new analytical methods, and offers some lessons for Chinese enterpris