谈人才资源开发与管理 毕业论文.doc

谈人才资源开发与管理 摘要：随着经济的发展和人们生活水平的提高，物质产品的日益丰富，企业工商管理学毕业论理文经营的已由产竞争品的生产和服务的竞争，转向更高阶段的品牌之间的竞争。品牌工商管学既是企业工商管理学产品和服务的特有标志，在某种程度上又是一种标准和承诺。它既是企业工商管理学进入市场的通行证和消费者之间的桥梁，又是企业工商管理学毕业论文定位市场的依托。? 　　品牌战略的系统研究和实践，仅起步于八十年代末。一九八八年，菲利浦.莫里斯公司和雀巢公司的两大著名收购行动，使品牌价值资产化得到市场正式确认，标志着现代品牌时代的来临。中国企业工商管理学毕业论文的品牌战略理论和实践近年取得了长足进步和发展，但与西方发达国家相比还有很大差距。大力推行品牌战略，有助于树立企业工商管理学先进的市场观，强化企业工商管理学的市场主体意识。 关键词： 战略 管理 发展 Abstract：I is for people to have a human resources management coordination, integration, common sense and imagination of special resources for effective development, rational use and scientific management. Human resources as a kind of intellectual resources, which can bring substantial capital appreciation to enterprises, is the driving force of the long-term development of the enterprise, are critical factors in modern enterprise in an invincible position. Long at the familial management mode of private enterprises in China faced serious talent crisis. This article from the start, analysis, research on the human resource management in private enterprises the main problems, to private enterprises in selected areas such as talent, talent, talent has made the need for reform and countermeasures of opinion. Internal and external environmental analysis of the human resource management in private enterprises from the imperative of development. From the selection mechanism, mechanism and training mechanism analysis of the three dimensions of human resource management in private enterprises at present lag. Solution countermeasure research of human resource management in private enterprises in China. Discuss the article in two areas: one is the correct understanding of the human resource management in private enterprises; II from the motivation of the personnel selection, personnel, personnel training and human analysis of four specific measures of the establishment of private enterprises human resources management mechanism. Key words: development of talents 目录 摘要 1 Abstract： 2 第一章、名牌战略概括 4 二、品牌战略相关概