鸿盛泰物资有限公司企划书修正版教程解析.doc

中国钢铁销售500强企业之一 鸿盛泰物资有限公司企划书 企 划 人：王瑞春 刘家友 企划时间：二零一二年六月 策划单位：金一佰国际策划联盟 目 录 企业简介······························4 企业文化······························6 组织架构······························6 企业识别系统····························7 市场定位······························8 经营项目······························9 市场分析······························9产品结构盈利模式··························10 创新服务盈利模式··························11 规模经营盈利模式··························11 鸿盛泰营销策略篇··························11 渠道营销······························12 网络营销······························12 招贤纳士······························13 员工培训与稳定团队方法·······················14 加盟投资与估算···························15 薪酬体系······························17 加盟方案······························20 品牌发展规划····························21 财务预测与管理···························22 经济效益计算分析··························22 投资回收期预算···························23 规避风险······························24 产业数据分析····························25 宏观环境······························28 对策建议······························29 中国钢铁产业和贸易问题的几点思考··················30 中国钢铁工业布局与结构的现状、问题及对策··············34 中国钢铁企业发展现状、问题及对策研究················38 高风险下钢贸商圈生态调查······················44 钢铁行业销路在何方·························47 企业文化 一、企业简介 鸿盛泰物资有限公司位于石家庄是一家以钢材贸易为主的民营企业。在石家庄钢材市场上享有很高声誉的知名企业。下设两个分公司，分别位于石家庄银白佛钢材市场、沧州孟村中国国际五金管件城。公司以经销钢材为主，产品涉及管材、型材、板材、管件四大钢材系列。并先后成为沧州、天津两大钢管生产基地众多企业指定的销售单位和代理商。 创业有端始，发展无止境。数载来，坚定的鸿盛泰人，在探索中前进；在前进中发展；在发展中壮大。鸿盛泰人从每一根钢材做起，从每一个客户做起，鸿盛泰人以客户为尊，不仅供应优质产品，更有臻于至善的服务做后盾，始终如一的与客户。 鸿盛泰物资有限公司始终如一的坚持以人为本、诚信做事，先后被中国诚信万里行活动委员会授予“先进诚信单位”、被省政府减负办授予“河北省治乱减负重点关注单位”、被石家庄市工商局授予“重合同守信用单位”、被河北省质量监督局授予“质量安全保真诚信示范。于涛先生也先后加入各类社团组织并担任常务副会长及常务理事其中有 “河北省人大常委会燕赵人民代表网”特约通讯员、“北京大学河北省企业家同学会”、“河北省企业家协会”、“河北省经济技术协作促进会”等。 2011年12月份董事长于涛再次被中国诚信万里行授予“诚信企业家”的光荣称号。 汹涌的商业环境，磨练了我们的意志；严峻的市场考验，更坚定了我们前进的脚步。鲸驰碧海，鹰击长空，鸿盛泰人不懈的追求，只为——创造一个更加辉煌的未来！公司先后与“河北中原钢管”、“河北鑫宜达钢管集团”、“河北元成钢管”、“天津瑞通钢铁”、“天津华油钢管”、“天津宝来钢管”、“天津飞龙制管”、“沧州渤海管件”、“临沂三元无缝管厂”、“包钢集团无缝钢管”、“鞍山钢铁”等多家钢铁生产企业建立合作关系并成为长期友好的合作伙伴。 每一份资质和荣誉都是鸿盛泰人用质高