毕业论文答辩模板丨基于AISAS模型的小米案例要点.pptx

基于AISAS模型的小米案例分析;小米1S排第三 热门智能机销量排行榜;发售时间;M1青春版;“高性价比”是小米手机征服消费者的唯一理由吗？;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;[1]Hall, S. R.. Retail advertising and selling. McGraw-Hill. 1924 [2]王淑娟. AISAS 模式下的广告创意新趋势[J].新闻界,2010(4)：7-10 [3]李斌. 徐富明. 王伟. 龚梦园. 锚定效应的研究范式_理论模型及应用启示[J]. 应用心理学，2008，14（3）：269-275. [4]Jiang Y, Coulter R, Ratneshwar S. Consumption decisions involving goal tradeoffs: The impact of one choice on another[J], Advances in Consumer Research, 2005, 32 (1) : 206～211 [5] 郭国庆,张中科.陈凯.汪晓凡. 口碑传播对消费者品牌转换意愿的影响_主观规范的中介效应研究. 管理评论, 2010. 22(12): 62-69 [6]Bansal, Harvis S., Peter A. Voyer. World-of-mouth Processes Within a Services Purchase Decision Context [J]. Journal of Service Research, 2000,3(2):166-177 [7]Bone, Paula Fitzgerald. Word-of-Mouth Effects on Short-term and Long-term Product Judgments [J]. Journal of Business Research, 1995, 32(3):213-223] [8] Bristor, Julia M. Enhanced Explanations of Word of Mouth Communications: The Power of Relationships [J]. Research in Consumer Behavior, 1990, 4:51-83 [9] Brown, Jacqueline J., Peter H. Reingen. Social Ties and Word-of-Mouth Referral Behavior [J]. Journal of Consumer Research, 1987, 14(3):350-362 [10] Yang, K. S. Social Orientation and Individual Modernity among Chinese Students in Taiwan [J]. Journal of Social Psychology, 1981,113(2):159-170 [11] Yau, O. H. M.. Chinese Cultural Values: Their Dimensions and Marketing Implication [J]. European Journal of Marketing, 1988,22 (5):44-57;基于AISAS模型的小米案例分析