中国青少年研究中心市场分析 毕业论文.doc

摘 要 一国之希望在于人才，人才之根本在于教育，而教育，又与家庭教育有着莫大的关系。家庭教育在相当大的程度上，决定着孩子未来的发展。如何教育好孩子，则是每一个为人父母都必须学习的功课。The talented person is the hope of the country and how to become a talented person is decided by education. In addition, the education result is connected with the family education. To a great extent, the family education decide the children’s future, so how to educate a excellent child became a required course for every parent and every worker who working for family education. According to the scientific research background, the China Youth Children Research Center(CYCRC) hold “The guider of the family education” with the Ministry of Human Resources and Social Security of the People’s Republic of China—— China Employment Training Technical Instruction Center. The CYCRC develop the project for the purpose of promoting the concept of advanced education; popularizing the scientific knowledge of family education; improving of jobholders qualities. Through analyzing the macroscopic environment (politics, population, economics, society), and the macroscopic environment (enterprise, competition, supplier, middleman), I find that the strengths, weaknesses, opportunities and threats of the CYCRC. And I porpoise some suggestions for CYCRC through I analyze the marketing way, price, channel, and promotion of the project Key words: Macroscopic environment analysis Microscopic environment analysis SWOT analysis Marketing strategy analysis Sales promotion strategy analysis  目 录 １　引言 1 2　企业及项目介绍 1 2.1企业介绍 1 2.2项目介绍 2 3　市场营销环境的分析 4 3.1宏观环境分析 4 3.1.1政治环境 4 3.1.2人口环境 4 3.1.3经济环境 6 3.1.4社会文化环境 8 3.2微观环境分析 10 3.2.1企业环境 10 3.2.2供应商环境 10 3.2.3竞争环境 11 3.2.4中间商环境 11 3.2.5顾客 12 3.3SWOT分析 12 4　中青研策略分析 13 4.1目标市场选择 13 4.2产品策略分析 14 4.3价格策略分析 15 4.4渠道策略分析 16 4.5促销策略分析 17 结论 19 参考文献 20 附录：汉字译文及原文 21 致谢 30 １　引言 家庭是孩子的第一个乃至终生受教的学校,家长则是孩子的第一任乃至终生的老师,家长负有神圣的法律规定的教养责任。与其它形式的教育相比,家庭教育有着其它教育不可比拟的优越性,如家庭教育和家庭生活的统一性使家庭教育永远具有连续性和渗透性。家长对子女的深刻了解和爱,使家庭教育具有极强的针对性和感染性。家庭教育对年轻一代的成长影响极大,年轻一代的生活态度、个性习惯、价值观念、行为规范