普邦园林-校园宣讲技术方案.pptx

;;;;;;;普邦园林组织架构 PB Organizational structure;;;;;;;;;; 1.北分发展机遇 2.市场、同行对标分析 3.北分SWOT分析 4.北分发展计划 5.品牌DNA及推广模式 6.北分组建架构 ; ;北京公司地处政治、经济、文化核心圈，它将成为企业全国化进程的风向标，占领北京就等同于占领了全中国。势必将品牌效应放大，在产品力上下足文章。在竞争意识、客户意识上先想一步，而后平衡效益意识和成本意识。 Beijing company is located in the political, economic and cultural core circle, an indicator of national progress, it will become the enterprise occupation of Beijing is equivalent to occupied the whole of China. Certainly will amplify the brand effect, the full article in product force. On the consciousness of competition, customers want to first one step, and then balance the benefits and costs.; 市场分析Market analysis;; 对标园林公司 ; 北分SWOT分析;北分SWOT 自身优劣势分析; ;;工程：;市场对普邦的认知停留，导致在完成品牌初期推广之后在成长期没能持续发挥余热致使品牌力停滞。 ;;北京分公司业务优势Business advantage;北京分公司组织架构Beijing branch organization structure;;;; 优秀获奖项目Good winning projects;;;;;;;;