分析华竹苑竹文化旅游及产品开发.docVIP

目 录 摘要…………………………………………………………………………………1 前言…………………………………………………………………………………2 1.中国的竹文化概述………………………………………………………………3 1.1竹子与中国园林山水………………………………………………………….3 1.2竹子与人民生活……………………………………………………………….3 1.3竹艺术美术品、旅游产品…………………………………………………….4 1.4竹文化节 ……………………………………………………………………. 4 2.中国的竹文化旅游资源…………………………………………………………5 2.1中国竹文化旅游资源开发状况……………………………………………….5 2.2中国竹文化旅游的效益……………………………………………………….5 2.3华宁的竹文化旅游状况……………………………………………………….6 3.华竹苑旅游开发现状与问题……………………………………………………7 3.1 华竹苑开发现状………………………………………………………………7 3.2华竹苑开发中存在的问题…………………………………………………….7 4.华竹苑的竹文化旅游产品深度开发……………………………………………10 4.1精心建设赏竹园区，让游客迷在竹海………………………………………………………………...10 4.3抓紧开发竹饮用品，让游客“ 醉”在竹海………………………………...10 4.4深入挖掘竹俗文化，让游客“ 乐”在竹海………………………………...11 4.5不断丰富竹纪念品，让游客“ 忆”在竹海………………………………...11 5.对华竹苑的竹文化旅游保护的思考……………………………………………12 5.1竹资源保护…………………………………………………………………….12 5.2娱乐设施设备保护…………………………………………………………….12 5.3环境保护……………………………………………………………………….12 5.4华竹苑的竹俗文化保护……………………………………………………….12 5.5华竹苑管理体制改进………………………………………………………….13 6. 结束语…………………………………………………………………………..13 参考文献……………………………………………………………………………14 后记…………………………………………………………………………………15 分析华竹苑竹文化旅游及产品开发 【摘要】竹文化是以竹为载体的文化复合体，竹与中国园林山水、建筑景观源远流长，与人民生活息息相关。弘扬中国竹文化，开拓园林观赏竹子绿化工程市场，已成为当今竹子在旅游业中最科学、时尚的表现。华竹苑作为华宁竹文化旅游的一个景区，产品单一，开发竹文化旅游产品，提高旅游产品品位，突出民族文化特色，已成为其发展的关键。 【关键词】竹文化；竹文化旅游；竹文化产品开发 [Abstract] Bamboo culture is a cultural complex that is regarded bamboo as the carrier. The history of bamboo and garden spot, architectural landscape goes back to ancient, and the relationship between human and bamboo is closely linked. To open up the Chinese bamboo culture and afforest project market of ornamental bamboo have become the most scientific and the most fashionable show of bamboo in today’s tourism industry. HuaZhu Garden is a scenic spot with bamboo culture in HuaNing, its product is simplistic. So, it is a key of development to develop the tourism product of bamboo culture, to improve tourism product grade and to highlight nationalities’ cultural characteristic. [Keywords] bamboo culture； Bamboo cultural tourism； Bamb