Chapter10BusinessResearchandReportWriting.ppt

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Chapter10BusinessResearchandReportWriting.ppt

Chapter 10 Business Research and Report Writing 10 Why are executive summaries included in formal reports? Executive summaries are included because they provide brief overviews of report contents. Compare and contrast the terms executive summary and conclusion. Both are summaries of report contents. An executive summary Is located before the body Restates each section Emphasizes findings, conclusions, and recommendations Conclusion Is located after content analysis section Consists of summary statements Distinguish between formal and informal reports. Formal reports Consist of many sections Written in third person Contain primary or secondary research Include visual aids Informal reports are Brief Written in first person Contain no visual aids Compare and contrast informative and structural headings. Both types of headings help the reader follow the report. Informative headings indicate section content. Structural headings emphasize functional sections within a report. Compare and contrast conclusions and recommendations. Both are located near the end of formal reports. Conclusions are summary statements of content analysis. Recommendations are the writer抯 suggestions for solving problems.

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