数据挖掘技术在数字电视平移中应用研析.pdf

Abstract Our country Board Electricity Bereau “The Prospect Goal Development Project Proposed Explicity in 2015” that in 2003 realized our country digital television satellite direct seeding.To 2005,the nation has one quarter television stations to clear the digital television user to amount to 30 million households;To 2010,the nation realizes broadcast televion’s digitization comprehensively and in 2015 stops the analog television broadcasting. Along with digital television market development,while invested massively to front end hardware equipment’s has discovered an obvious problem,namely the condition receiving system(Conditional Access System,CAS),which has completed by the analog television to digital television’s transformation.The user management system management system(Subscriber Management System,SMS) also pauses in analog television’s user management pattern,can complete some customer material merely in the maintance and the simple statics.In the cable TV works the comprehensive implementation from the simulation after the digital whole transformation,China’s cable TV as the center gradually transforms from the present take the product for “take the customer as the center”. SMS is a management information system,which can complete in the basic client management function and satisfy the analog television transmission system request.Along with the digital television service’s development,the operation pattern’s transformation,the existing SMS does not have the forecast and the instruction function to the digital television marketing pattern and the value-added service development.The digital television program meal is the pr