基于长尾理论的网络营销困境与对策分析.pdfVIP

ABSTRACT of Withtheconstant economic and development globalizationincreasinglycompetitivemarket， survivalunderthe of traditionalbusinessmodehavebecomeand enterprises’pressure biggerbigger．The ofnetwork hasmadeit for tOconductcommercialactivities developmenttechniques practicalenterprises withtheuseofintemet．Theestablishmentof network whichisabrandnew modehas marketing marketing effectsonthe of anew inthenetwork profound developmententerprises．Astheory era, emerging economy the tail has a roleof in activities long theoryplayedsignificantsupport enterprises’networkmarketing undertheneweconomicenvironment． Asabrandnewbusiness tail hasits of concept，the longtheory specifiedrange ofthe ofthe tail and analysisgeneratingprocess long theorythesubstantivecharacteristicsofnetwork or characteristics services fornetwork arc marketing，basic possessedbyproducm appropriate marketing obtainedasfollows：theis tOtransmit networkandhasa low is product easy through relativelyprice；it outthat must certain when the tail tO enterprises pointed possess preconditionsapplyinglong theory conductnetwork activities：the and ofnichemarketisthebasisof