德国拜耳市场定位(英文版)技巧.pptxVIP

MARKETING PLAN;WHAT IS BAYER?;MISION, VISION AND VALUES;For Bayer, sustainability means shaping the future successfully. As part of the corporate strategy, it is an integral part of our day-to-day work routines. That’s what our mission “Bayer: Science For A Better Life” is all about.;MISION, VISION AND VALUES;WHAT IS BAYER?;WHAT IS BAYER HEALTHCARE?;INTERNAL ANALYSIS;BAYER HEALTHCARE;BAYER HEALTHCARE;PRODUCTS;PRODUCTS;HOW TO LAUNCH A PRODUCT?;PRICE STRATEGY;PROMOTION;PROMOTION;PROMOTION;EXTERNAL ANALYSIS;COMPETITORS;DECLINING COMPETITORS;POLITICAL ENVIRONMENT;ECONOMIC ENVIRONMENT;SOCIAL ENVIRO