Unit 7 Pricing.pptx

Unit 7Pricing ;;Warm-up Activities;II. Group work A corporation’s life largely depends on the prices of its goods. Work in small groups, discussing how prices are determined and how much you know about the pricing strategies. III．Think about and then make a list of the factors that may influence pricing. ;Background Information ; Notes of Text 1. distribution cost: any cost incurred by a producer or wholesaler or retailer or distributor (as for advertising and shipping, etc.) 销售成本：销售成本是指已销售产品的生产成本或已提供劳务的劳务成本以及其他销售的业务成本。包括主营业务成本和其他业务支出两部分。其中，主营业务成本是企业销售商品产品、半成品以及提供工业性劳务等业务所形成的成本；其他业务支出是企业销售材料、出租包装物、出租固定资产等业务所形成的成本。 2. profit margin: the ratio gross profits divided by net sales 利润率 3. fringe benefit: an incidental benefit awarded for certain types of employment (especially if it is regarded as a right) 附加福利（雇主在工资外给某雇员的非工资的津贴或付款，如失业补充津贴、养老金、旅行津贴、节假日工资、健康保险等）;Text analysis;;;Text anslysis;;;Text analysis;;;;;;;;;Text analysis;;;;;;Exercise:I. Answer the following questions according to the text:;;;Word PracticeFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.;6. We m________ our furniture by advertising in newspapers. 7. They l________ a violent attack on the enemy at dawn. 8. They sold it easily and made a h________ profit. 9. My colleague used to work as a receptionist at an u________ salon. 10. She can’t bear the d________ of the enemy.;;4. One’s talent ________ how well he can fill a test form. 5. He acted ________ his beliefs. 6. He is ________ a reclusive sort. 7. The company is ________ everyone to save power and water. 8. Read the papers if you want to ________ the times. 9. She ________ her great age ________ carefully planned diet. 10. He came back home earlier than usual, ________ find that he left his keys in the office.;TranslationTranslate the following sentences into English: ;V. Reading comprehensionRead the text carefully, and choose the best answer.;;Writing Letter of Terminati