养生渔家乐餐厅创业计划书毕业设计.docVIP

Xixi养生渔家乐餐厅 创业计划书 系别名称：经济管理系 专业名称：营销12-2 目录 一、 摘要············································3 二、 公司概述········································3 三、 公司研究与开发··································3 四、 产品及服务······································3 4.1核心产品·····································3 4.2期望产品·····································3 五、 管理团队········································4 5.1部门组成·····································4 5.2部门职能·····································3 5.3管理机制·····································4 六、 市场与竞争分析··································5 6.1市场背景·····································5 6.2市场的SWOT分析·····························5 6.2竞争者五力模型分析···························6 6.4目标市场的STP的·····························6 6.5价格·········································7 七、 生产经营计划····································7 7.1企业文化·····································7 7.2营销目标·····································7 7.3生产管理·····································7 7.4营销方式·····································7 7.5促销策略·····································8 八、 财务分析········································8 8.1假设·········································8 8.2投资现值·····································8 8.3财务管理·····································9 九、 风险因素········································9 十、 撤出机制········································10 一、摘要 随着现代社会的发展，人们对饮食的要求也在进一步的提高。人们的要求已不仅仅只是满足于温饱，而更倾向于合理、健康、养生的饮食方向。xixi养生渔家乐餐厅推出了集聚养生和渔家乐的菜品，通过对餐饮市场及竞争者的分析，确定目标市场。针对目标消费顾客推出营销计划 ，确定菜品价格，保证顾客满意；并且采用先进的管理机制、激励机制、财务管理机制，保证餐厅的健康可持续发展。从而实现服务顾客，健康万家的企业目标！ 二、公司概述 餐厅名称：xixi养生渔家乐餐厅 餐厅地点：山东威海荣成滨海公园 餐厅性质：以绿色健康的新鲜有机食品为原料、以渔家乐为主题，以高质量的服务为依托，实现消费者的美食追求为目标的餐厅。 餐厅使命：服务顾客，健康万家。 餐厅规划：通过科学决策、精细管理、优质服务，争取两年内打响名气，拥有固定顾客，公司争取荣成市场的60%份额。五年之内实现连锁。 未来预测：争创自有品牌，实现连锁！ 联系方式：0631-1234567 三、公司研究与开发 （1）研究资金的投入：原料及设备购进费，店面房祖，店面装潢，人员工资，其他费用 （2）研发人员情况：营养师，药膳师，渔家乐室内装潢专员，厨师，其他人员。 （3）研究设备：书籍，音响设备，烹饪设备，冷藏设备等。 （4）研发产品的技术：对现有药膳品种的改良；新型菜品的研发；菜品营养搭配的研究；提高菜品的营养价值，菜色，口味，从而提高顾客满意度。 四、产品及服务 4.1