电子商务英语unit06.ppt

本单元学习完毕！ 回目录 电子商务英语课件 制作人：张海波 Objective 8 Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading 8 Passage B @ Activities On Passage B : Work online Contents Unit 6 学 习 目 标 Objective: In this unit, you will learn: Definition of Network marketing Focus on Internet marketing activities The evolution of network marketing Basic E-commerce English Writing Focus: The definition of network marketing Nodus: The objective of network marketing The Development of Network Marketing Passage A 参考译文 注 释 与 翻 译 板 1 2 网络营销(也即在线营销、电子营销或互联网营销)利用网络作为工具来发布信息，联系，销售产品，市场调查，吸引顾客，开拓前景及提供产品销售与售后服务服务。 4注解：注意该句的主语是Network marketing;；过去分词短语known as online marketing…相当于定语，补充说明主语；谓语动词是leverage，相当于make use of (利用”)。例如: 4Her wealth gives her enormous leverage in social circle. 她有财富便于她在社会各界造成巨大影响。 4We promote our sales by leveraging E-mail Marketing. 我们利用电子邮件提高我们的销售。 此外，不定式短语to disseminate information , communicate…是定语，修饰means。 Network marketing (also known as online marketing; cyber marketing; internet marketing) leverages the Internet as a means to disseminate information, communicate with the marketplace, advertise, promote, conduct market research, attract prospects and customers; sell and or distribute products or services. This involves use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium. As adjunct to traditional marketing, it supports and enhances the overall marketing messages by providing comprehensive information that answers consumers’ questions about a particular product or services. To spread abroad; promulgate: 散布，传播： To seek to obtain by persuasion, entreaty, or formal application: 恳求用劝说、恳求或正式的申请来追求或获得 网络营销作为传统营销的辅助手段，可以通过提供回应客户关于某种特定产品或服务问题的综合信息，以支持和增强整体营销信息。 4注解：介词短语as adjunct to意思是“作为…的助手”；定语从句that answers consumers’ questions about a particular product or service修饰其先行词information。 第二页 Passage A 注 释 与 翻 译 板