Business Communication4.pptVIP

Chapter 4 MARKETING TERMS advantage [?dvɑ:ntid?, ?dv?n-] n. 优势；利益；有利条件 favorable circumstance; benefit; gain; profit 有利的情况、利益；增益；利润 vi. 获利 vt. 有利于；使处于优势 过去式advantaged 过去分词advantaged 现在分词advantaging take advantage of 利用 advantage in 发球占先；发球人领先 have the advantage of 胜过；处于……有利条件 advantage over 占优势；优于…的有利条件 to the advantage of 对……有利 at an advantage 处于有利地位 have an advantage over 胜过，优于 1.Parking is another reason small cars are an advantage. 小型车的另外一个优势体现在停车时。 2.Enterprising families do take advantage of the policy. 企业家庭确实利用了这项政策。 Advertise advertise [?dv?taiz] vt. 通知；为…做广告；使突出 vi. 做广告，登广告；作宣传 to announce using some public means of communication, for the purpose of inducing people to buy or use a product or service, or to give advice or information to the public 使用一些公共的通信方式作宣布，为诱使人购买或使用产品或服务，或给予大众意见或咨询 过去式advertised 过去分词advertised 现在分词advertising advertise for 登广告征求（寻找）某物；登招请（待聘等）广告 1. We decided to advertise our new product. 我们决定为我们的新产品做广告 2. Jessica, I want to advertise for a new junior. 杰西卡。我要广告招聘一位新人。 3. Maybe we can get James Bond to advertise! 也许我们可以找詹姆斯庞德来做广告代言！ Advertisement advertisement [?dv?:tism?nt, ,?dv?taizm?nt] n. 广告，宣传 a paid announcement advertising something via a public means of communication, or a public notice 通过公共通信方式作付费宣布，或一个公告 advertisement company 广告公司 commercial advertisement 商业广告 advertisement plan 广告策划 Where did Tom see the advertisement? 汤姆在哪看见的这个广告?。 The advertisement is still a wild card. 这个广告仍是难以预测。 Which advertisement company did you serve? 你供职于哪家广告公司?。 Brand brand [br?nd] n. 商标，牌子；烙印 a kind, grade, or make, as indicated by a stamp, trademark, or the like 一种，等级，或样式，如邮票，商标，或类似的表示 vt. 铭刻于，铭记；打烙印于；印…商标于 to label or mark with 贴标记或作记号 famous brand 名牌，名牌货 brand new 全新的；崭新的 brand image 品牌形象 brand name 商标名称 own brand 自有品牌；使用自己商标的商品 international brand 国际品牌 name brand 名牌 new brand 新品牌；新牌子 national brand 全国性品牌；国家名牌；全国性商标 brand effect 品牌效应 brand equity 品牌价值；商标资产 brand identity 品牌识别；品牌标识；品牌同一性