Case Stud ：inside Dyson： a distinctive company.docVIP

Case study two: ‘Inside Dyson:’ a distinctive company? Question 1: Support activities: Dyson Firm infrastructure: Products distribute worldwide. Same functions products developed in new way. Specialist laboratories and testing facility .Clear corporate-level strategy Human resource management: Recruiting varied talent staff. Inspire personnel innovation fund a design award Technology development: Increasing investment in RD, Focus on promoting engineering and design, Half of all profit supports the creation Procurement: Not only take manufacturing places in Malaysia but also in China. It c