一篇英文广告词.docVIP

  • 44
  • 0
  • 约1.65万字
  • 约 36页
  • 2017-05-12 发布于贵州
  • 举报
一篇英文广告词

一篇英文广告词 篇一:一篇英文广告词 Ourlife is so full of advertisements these days. You cannot walk down the street,ride on a bus, watch television or read your emails without seeingadvertisements to have their lives attacked by such a huge quantity ofinformation they might not want. Thefirst problem advertising leads to is that many people are overwhelmedby theendless need to decide between competing demands on their attention—this isknown as the tyranny of choice(选择的专制) or choice overload(选择超负荷). Recentresearch suggests that people are on average less happy than they were 30 yearsago—despitebeing better off and having much more choices of things to spend their moneyon. The claims of adverts crowd in on(蜂拥而来) people, raising expections abouta product and leading to inevitable disappointment after it is bought. Anotherplague(祸患) isthat many adverts do more than advertising products. Some try to make peoplefeel inferior if they dont have the product, or if they have something whichthe product would change. Perceptions of beauty and fashion in particular havebeen terribly distorted. Many young people have low self-esteem and unhealthylifestyles because they feel they shouldbe thinner and more attractive like the models they see in adverts. This leadsto serious problems like eating-disorders and self-harms. Thirdly,advertising gives the impression, especially to children, that they can andshould have everything they want. This makes people too interested in materialthings. People are becoming more selfish and odsessed with their possessions,and no longer valuing patience, hard work, moderation and non-material thingslike family and friends. This harms their relationships and their personaldevelopment, which has serious effects on society as a whole. Lastbut not least, advertisers don”t have the good of society in mind when they dotheir work—theyonly care about making profit. This means that they regularly advertiseunhealthy or harmful things. Fast food adverts are a large part of

文档评论(0)

1亿VIP精品文档

相关文档