陈章旺教授的市场营销3.pptVIP

Chapter Three Competitive Advantage Shout and Crème Saver ads Focusing Marketing Strategy and Evaluating Market Opportunities Marketing Strategy Planning Process Overview of Marketing Strategy Planning Process Audi Quattro ad Examples of Different Types of Opportunities Four Basic Types of Opportunities Japanese McDonalds photo Lipton ad and photo of Asian street scene Olympus, Vivitar, and Sony camera ads Narrowing Down to Target Markets Hallmark photo Imark and MapLinx ads Relationship between Generic and Product-Market Definitions How Readings Relate to Market Segmentation Opel van photo A