平面广告、社会比较倾向与自我肯定对大学生状态身体意象的影响.pdfVIP

平面广告、社会比较倾向和自我肯定 对大学生状态身体意象的影响 中文摘要 本研究通过两个相关的实验，来考察平面广告、社会比较倾向和自我肯定对大学生状 态身体意象的影响。实验一采用 2×2×2（平面广告×社会比较倾向×性别）三因素完全 随机实验设计，以模特广告和产品广告为实验材料，考察平面广告和社会比较倾向对大学 生状态身体意象的影响。实验二在实验一的研究结果基础上，采用 2×2（自我肯定×性别） 两因素完全随机实验设计，选取自我肯定排序写作任务范式，考察观看模特广告后，自我 肯定对高社会比较倾向大学生状态身体意象的影响。得出结论如下：⑴平面广告，特别是 模特平面广告会对大学生状态身体意象产生消极影响，导致状态身体意象的降低。⑵高社 会比较倾向的大学生更易受到平面广告的消极影响，导致状态身体意象的降低幅度更大。 ⑶女性大学生比男性大学生更易受到平面广告的消极影响，导致其状态身体意象的降低幅 度更大。⑷自我肯定可以提高高社会比较倾向大学生的状态身体意象，且这种积极影响效 果对于女性大学生来说更明显。 关键词：状态身体意象，平面广告，社会比较倾向，自我肯定，大学生 I The Influence of Print Advertisement and Social Comparison Tendency and Self-affirmation on Undergraduate’s State Body Image Abstract The research includes two related experiments, to survey the influence of print advertisement and social comparison tendency and self-affirmation on undergraduate’s body image. Experiment 1 was adopted 2×2×2(print advertisement × social comparison × gender) three factors random experimental design, experimental materials were the advertisement showcasing a model and a product, The aim of experiment 1 was to explore the influence of print advertisement and social comparison tendency on undergraduate’s body image. Based on Experiment 1, Experiment 2 was adopted 2×2(self-affirmation × gender) two factors random experimental design, using the sort of writing task paradigm of self-affirmation, to survey the influence of self-affirmation on undergraduate’s body image, after watching the advertisement showcasing a model, which the undergraduate was high social comparison tendency. The conclusions of the research are a