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Subject : Research of ChengHe mining company’s core competitive
power promotion strategy
Specialty : Master of business administration
Name : Ye Dongsheng (Signature)
Instructor : Zou Shaohui (Signature)
ABSTRACT
Coal enterprises have strong resources dependence, large investment, high risk and great
environment affect sexual, and most of the coal enterprises in our country is in a stage of
labor intensive, prices still occupied the main position in market competition. Faced with
numerous difficulties and problems in the development of core competitive ability is more
and more cause the attention of the coal enterprises. Based on the theory of core competence,
yicheng mining companies as a case study and the core competence evaluation system, the
purpose is for our coal enterprises to provide some reference in further enhance core
competitiveness.
First of all, in this paper, by combining the characteristics of large state-owned coal
enterprises, analyses the intension of the coal enterprise core competitive ability, the
relationship between the level, stage and safety, to build the coal enterprise core
competitiveness evaluation system laid a solid theoretical foundation.
Secondly, by using the fuzzy evaluation model, using the analytic hierarchy process
(AHP) to solve the problem of index weight distribution, so as to build the coal enterprise
core competitiveness based on the analytic hierarchy process (AHP) fuzzy comprehensive
evaluation model.
Then, on the basis of the index design principles and ideas, this article selects a set of
scientific and reasonable evaluation index system. Respectively from the management ability,
technical skills, policy support, market competition, enterprise growth capacity,
environmental governance capacity evaluation index selected for six, systematically build up
by six secondary index and 19 thre
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