战略管理理论与实践的新发展--香港城市大学汇编.ppt

杨海滨 香港城市大学管理系 ;A Roadmap;The Questions I Ask;The Questions I Ask-Cont’d;The Questions I Ask-Cont’d;The Questions I Ask-Cont’d;Definition: Strategic management consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. Key attributes of strategic management Directs the organization toward overall goals and objectives. Includes multiple stakeholders in decision making Needs to incorporate short-term and long-term perspectives Recognizes trade-offs between efficiency and effectiveness;案例：框架媒介与分众传媒;战略的四个基本问题;战略管理理论的发展历程（一）;战略管理理论的发展历程（二）;战略管理理论的发展历程（三）;战略管理理论的发展历程（四）;Chen Miller (2012) “Competitive dynamics: Themes, trends and a prospective research platform” The Academy of Management Annals.;战略管理理论的发展历程（四）;社会网络理论;企业??盟网络;企业联盟网络;战略管理理论的发展历程（四）;Real Options: 达能中国攻略时间表;其它理论;战略理论演变的基本规律;理论的运用：联盟与兼并的选择;;理论的运用：苹果的成功与危机;Figure 1. Distribution of value for iPhone, 2010 ;Figure 2. Distribution of value for iPad ;The End