大陆大众健康类图书现状、问题和对策.pdf

Abstract Abstract In 2002, the health books came into our vision begin as Hong Zhaoguang’s Health Warnings. Public health books have gained a health stream, and in the book market increasingly occupy an important place, many public health books become best sellers book; Between 2002 and 2008, the public health class, type, quantity, content and rich growing, public health class growing business of publishing books, books on abundance and diversity, at the same time, the introduction of trade books published continuously sell. Analyse the reasons for selling: In addition to modern living standards improve, peoples health awareness, the modern way of life is also breeding a variety of health problems forced people to focus health; modern medical security system does not sound good prevention in the treatment of mental firms; In addition, public health itself beautifully produced books, convenient and practical, and truly fit the needs of contemporary people. Public health in the best-selling books, but also have had to cause us some food for thought: repeat topics, follow the trend of serious lack of originality of the book; the content of professional books, science give rise to suspicion; book marketing, conventional means of distribution, resulting in lower total book sales. Public health books to overcome the shortcomings and usher in the spring of true development. As long as the ability to continuously improve the planning topics, innovation theme; segment the market and the reader; reasonable treatment introduced foreign books, etc.; and in content, active play professional publishers, professional writers, and improve the content of the professional, scientific and guidance functions; in marketing, the active play of new media, integrated media resources, the power of books to public health can be achieved qualitative and quantitative leap. Key words Health-selling Brand I