虚拟社区知识共享行为影响因素和管理对策研究.pdf

虚拟社区知识共享行为影响因素及管理对策研究 RESEARCH OF BEHAVIOR FACTORS OF VIRTUAL COMMUNITY KNOWLEDGE SHAEING AND MANAGEMENT STRATEGIES ABSTRACT As evolving of electronic information technology and computer network technology, the network that the tie has the worlds people closer together. Exchanges and cooperation between people across time and space barriers have also become more comfortable with more convenient. In view of the continuous development of virtual communities, and virtual communities in the knowledge-sharing on the unique great advantages, particularly in virtual communities as a marketing tool has been applied to the corporate marketing activity, a virtual community of knowledge-sharing began at the same time to be academic and Practice faction attention. As a marketing tool, virtual community of knowledge sharing is particularly important because the operators of community members through a virtual knowledge-sharing activities for the company to save a lot of resources. And, from the consumers point of view, with the same product consumption of peoples knowledge and experience, can directly influence consumer buying behavior. However, the characteristics of virtual communities themselves decided the virtual community knowledge-sharing behavior of the special nature of influencing factors. For this reason, this study of virtual communities, knowledge-sharing behavior of influencing factors, and established a virtual community model of knowledge-sharing behavior of influencing factors. To effectively protect the virtual community to improve their level of knowledge sharing provides a theoretical basis and practical guidance. And, according to the conclusions of this research for the corporate marketing department as a virtual community from the operators of the management of measures to improve enterprise business performance of virtual communi