从食品安全看诚信危机—-以洋快餐肯德基为例.docVIP

从食品安全看诚信危机 　　　　　　　　　　　　　　——以洋快餐肯德基为例 摘　　要 最近知名品牌的食品企业接连出事，舆论哗然，民怨不小。作为知名的洋快餐品牌，肯德基在中国消费者心中具有一定的地位。消费者之所以青睐，是因为它们无论食品卫生还是服务水平都具有一定的美誉度。面对消费者的信任，洋品牌更应该珍视，以更有质量的食品和更高质量的服务回馈消费者，而不是轻慢或践踏。 关键字：表现　信用危机　突出问题　化解危机　应对 ABSTRACT Recently, well-known brands of food enterprises has an accident one after another, public opinion is seething with indignation., with no small. As a well-known foreign fast food brand, KFC in China the minds of consumers have a certain status. The consumers favor, because they are either food or service level to have a certain reputation. In the face of the trust o