杰森集团多元化经营战略研究.pdfVIP

题目：杰森集团多元化经营战略的研究 专业：工商管理 学员姓名：郑晓红 学员签名：关F嗵次 导师姓名：王正斌 导师签名： 乏砺／／—一 摘 要 在日趋激烈的竞争环境下，持续发展是企业追逐的最终目标，为了实现这个目标， 企业展开了自身长期发展战略的规划、运用和管理。多元化经营战略就是企业所面对的成 长战略之一，它是企业发展到一定规模追求范围经济时的一种战略选择。多元化经营战略 不仅仅是一种目标或计划，实旌多元化经营的企业必须选择多元化进入的行业，多元化进 入的程度，多元化业务与原有业务在企业资源或能力利用上的相关性。本文从多元化经营 的一般理论入手，通过考察有关企业集团的成长过程，对多元化经营战略这种成长模式在 企业集团中的实际运用效果及运用前景做出了深入地分析。最终确定企业集团实施该战略 时除了需要具备必要的条件、能力外，还要依靠适宜的环境和科学的方法。多元化经营战 略，作为战略本身无可非议，但是使用不当，企业将自食其集，甚至走向无法收拾的颠覆 之路。因此，根据该战略实施过程中可能出现的问题或偏差，本文尝试提出相机解决的办 法和对策，以便为企业的战略决策者进行决策提供参考。 关键词：多元化经营 核心能力 创新 研究类型：应用研究 Subject theme：Diversificated Busi hess of Jie Sen Imam N锄e．wang Zheng-bin 1mam Signature：％々∥姚移 Abstract Nowadays，under the fierce competitive conditions the prolonged development becomes the very goal of the corporations．To attain this goal，the corporations carry out the long term program，application and management about self-developed strategy．Diversification is one of the developing strategies faced to the corDorations， and furthermore it is the strategic choice for the corporations to develoD into a wide scale．Diversification is not merely a goal or a plan，the diversificated corporations must choose the’relative trade to enter diversification，the entering^deg F。p，the relat}、7ny of the use of corporation res。urce or ability between the 4i rer：dficated bustness and the undiversificated business．To begin with the COlmllon theory of diversification，this article makes deeD analysis of the effects and the prospects On the practical use of the d。eveloping models of the diversi fication by investigating the developing progress of the relative corporation blocks．It is necessary to possess the essentl8l Drerequisite，ability，suitable environment and scientific techniques as well· Being a sirategy，diversification is above criticism，but the corporation will eat its won bitter fruit，even lead to self—damage if the diversification is used improperly．According to the possible problems and deviations which could appe8。 in the course of tbe diversificationize，this arti