商务英语UnitOneEstablishingBusinessRelations研讨.pptVIP

Unit One Establishing Business Relations Teaching Objectives By learning this unit, students are supposed to be able to 1.master how to write a business letter about establishing trade relations; 2.know the channels of establishing business relations; 3.master the often-used words, phrases and sentence patterns in the letters of establishing business relations; 4.accomplish a stimulated writing in practice. The structure of correspondence about establishing trade relations (1) Dear Manager: You were recommended to our company by the Bank of China, New York Branch, which told us that you export Chinese textiles and cotton piece goods. Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle. Our bankers are Chase Manhattan Bank and the HongKong Shanghai Banking Corporation of HongKong. They can provide you information about our business and finances. Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade. Sincerely, Michael S. Barnwell Manager MSB/sh (2) Dear Housewares Department: Your company’s name has been given to us by the Chamber of Commerce of London. We wish to buy porcelain tea and coffee cups and saucers of different shapes, fully decorated with flowers or other designs. If you can supply this type of merchandise, kindly airmail us a sample cup. Also, please enclose your price list and all suitable illustrations. We await your early reply. Sincerely, Catharina E. de Jonge Manager CED/ms (3) CHINESE TABLECLOTHS We learned from the Commercial Counsellor of our Embassy in Ottawa that you deal in tablecloths. We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. We are sending you under separate cover by airmail a copy of the latest catalog. Pleas