商务英语写作_1研讨.pptVIP

商务英语写作 Part one written communication– an overview Structuring your communications Language and tone E-mail Structuring your communications 4 point Plan: 简述（背景和基本信息） 细节（事实和数字） 回应或行动（结论） 结尾 (简单的一行) Details (1) Opening： Thank you for your letter of… It was good to meet you again at last week’s conference. We wish to hold our annual conference at a London hotel in September. Details (2) Central sections: 简单明了 Conclusion (Action or Response) 1. Please let me have full details of the costs involved together with some sample menus. 2. If payment is not received within seven days this matter will be placed in the hand of our solicitor. Close 1.I look forward to meeting you soon. 2. I look forward to seeing you at next month’s conference. 3. A prompt reply would be appreciated. 4. Please let me know if you need any further information. (Notes: Not Using -- Hope to hear from you soon.) Dear Sir Thank you for inviting me to visit your studios last week. I was most impressed by your new facilities. I am delighted that you can accept our invitation to produce a video to celebrate the company’s 25th anniversary. This is a very special landmark in our history, and it is important that this video portrays both past, present and future. You promised to let me have a draft outlining your thoughts for this special video. I look forward to receiving this before 30 October together with your approximate costings. If you need any further information please give me a call on 2575632. Best wishes John Chen Marketing Manager ST Electronics Language and tone The weakest links in your business writing ( 4 points ) 10 steps to good business writing 记住3R 引导读者（Reader）按照你的期望给予回应（Response），你就会得到所期望的回应 （Results）。 The weakest links in your business writing(1) So many young people with so many old-fashioned expressions Examples: We refer to your letter of 21st October 2004. ---- Thank you