战略研讨会模板.pptVIP

Unit of measure * Footnote Source: Source Working Draft - Last Modified 03/30/2009 7:18:03 PM Printed 03/30/2009 5:52:55 PM CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Working Draft Last Modified 03/30/2009 7:18:03 PM China Standard Time Printed 03/30/2009 5:52:55 PM China Standard Time 动力总成事业部 内部资料 注意保密 第*页 共18页 一、SWOT分析 ■文化 ■研发能力 ■产能 ■品牌 ■市场的扩大 ■能力 ■质量 内部 外部 积极的 负面的 S T W O 从研发、规划、质量、财务、组织机构与人力资源方面进行SWOT分析 二、战略方案 ①增长型发展战略（SO） ②多元化发展战略（ST） ③防御型发展战略（WT） ④扭转型发展战略（WO） 质量 根据SWOT分析得结果确定在相应的领域采取的战略方案，如： 三、战略目标 四、达成路径与工作计划 1、质量提升计划 2、产品研发的计划、新技术的推广应用计划 3、工厂建设计划或新生产线的投产计划 等等。 五、对公司的建议 Unit of measure * Footnote Source: Source Working Draft - Last Modified 03/30/2009 7:18:03 PM Printed 03/30/2009 5:52:55 PM CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Working Draft Last Modified 03/30/2009 7:18:03 PM China Standard Time Printed 03/30/2009 5:52:55 PM China Standard Time 动力总成事业部 内部资料 注意保密 第*页 共18页