企业文化构建与形象塑造研究(精选).docVIP

Construction of corporate culture and corporate image building of the preliminary study First, we found that Chinas economic backwardness is not backward in technology, but the management behind. Since the 1980s, corporate management has been the general trend from strategic management to a higher level of cultural management. Corporate culture boom of the rise, development of management ideas and concepts to a certain stage of a reflection and a leap. Similarly, corporate image planning more closely with the culture, the image of planning implies a profound and rich cultural identity, cultural guide planning to mature. A well-known economist in the United States through a lot of investigation reached a conclusion: successful entrepreneurs tend to focus on specific economic plans, economic indicators, financial targets and other projects, while successful entrepreneurs yet the establishment of good values ??as overwhelming task. It is precisely because there are different values, different companies present different types of corporate culture and corporate image.This paper proposed a corporate culture and image of the basic concepts: corporate culture has two parts.Explicit culture refers to cultural facilities;Implicit culture refers to the internal to achieve the overall objective has always advocated, and gradually form, and continuously enrich and follow the premise of conscious members of the value of standards, ethics, and to integrate these factors made by the entrepreneurial spirit.Corporate and national culture is a culture, community culture, political culture, socio-cultural and maintained a relatively independent economic and cultural, economic organizations, reflects the companys values ??and purpose of the request, and the achievement of goals and habits of conduct. The behavior of corporate culture by the corporate culture, psychological and cultural, material culture of three parts. Corporate image refers to the business objective and the objective