保险企业社会责任战略的研究.pdfVIP

Abst ract The Corporate Social Responsibility Strategy derived from the Corporate Social Responsibility theory,arisen accompanied with the economic globalization further deepens and the rise power of stakeholder．Foreign relevant literature about social responsibility strategy mainly focused on the features and the strategic gains of Corporate Social Responsibility Strategy to the corporate．Corporate Social Responsibility Strategy has five features：centrality,specificity,proactivity, voluntarism and visibility．The strategic gains of Corporate Social Responsibility Strategy includes：helping corporate to realize cost advantage and product differentiation advantage；bring the intangible and tangible strategic resource to corporate；promoting the formation and development of new products and market； being a risk management method for the corporate． Corporate Social Responsibility Strategy is divided into five types：reactive， derisive，accommodative，proactive and integrated．This paper investigated the present situation of 0111country’S insurance Corporate Society Responsibility from the overall，finding the Chinese-invested corporate，especially insurance financial group， do better than foreign investment and joint venture cooperate；and the business attributes has noting with to the social responsibility practice．By judging the types of our country insurance Corporate Social Responsibility Strategy preliminary,we find that most corporate take attitude similar the defensive strategic，but there are still some corporate take attitude similar the accommodative strategy．Thronging trallsverse compare and analysis of the social responsibility report for PINGAN of China，China LIFE and PICC，puts forward some highlights and conlmon problems， and through concrete cases analysis，summarize PICC’s social responsibility concept and practice． 、 Finally,aim at the problems appeared in these social responsibility reports，and combining the contrastive analysis，case analysis，puts forward counterm